|  Lab: Innovation Incubator

This research delves into the impact of AI, particularly AI-generated images, on architectural design processes. Initially exploring the dynamic and iterative nature of architectural design, the study emphasizes the pivotal role of traditional and digital tools. Focusing on the application of AI, the research contends that when effectively employed, AI enhances creativity by swiftly providing diverse design possibilities. While AI supplements the creative process, the architect’s intuition remains paramount, ensuring the originality of the final design. The research unfolds through bibliographical analysis, surveys, and in-office workshops at Perkins&Will Sao Paulo Studio, offering a comprehensive understanding of AI’s potential in architectural design. The study proposes the integration of AI as a complementary design tool in architectural practices.


Read the full report here.