|  Lab: Innovation Incubator, Mobility

The Bus Map Design Guideline project provides an empirically informed design guide and template for bus map production, one of Nelson\Nygaard’s core capabilities. By surveying map viewers and producers on the broad goals and specific practices common to bus map design, we identified key audience priorities and preferences that map designers should take into account. Our research methodology and findings are presented on our project website, which includes a visual design guide and map template. These should serve as references for future map production work at Nelson\Nygaard and Perkins&Will. Broadly, we found that audiences value a particular balance of visual information, and we identify measures to achieve this balance.

Explore the project website here.